Rooted in the natural purity of Norway, our holding company brings together a forward-thinking portfolio spanning international travel, wellness, and skincare. With a mindset shaped by the Nordic way of life—clean, connected, and conscious—we invest in experiences and products that inspire better living.

We operate across three key areas. In travel, we design curated international journeys that connect people across borders and cultures—journeys that leave a lasting imprint without compromising authenticity. In wellness and bio-pharma, we develop supplements and functional health products that draw on the richness of nature—like fish oil, seal oil, and antioxidant-rich berries native to the Nordic region. And in skincare, we craft clean, naturally-driven formulas that celebrate balance, sustainability, and the body’s innate potential.

At our core, we believe innovation and nature are not opposites—they belong together. Through every venture, we seek to create value that’s not just commercial, but also meaningful, sustainable, and human.